Helping Surface Pattern Designers Build Thriving Businesses
Are you struggling to get sales on your designs?
Do you dream of making money with your art but feel stuck, overwhelmed, or unsure of what steps to take next?
You're not alone. The surface pattern design industry can feel crowded and confusing, but with the right guidance, strategy, and support, you CAN build a thriving business selling your designs.
That’s exactly what SHINE is here to help you do.
The Membership for Surface Pattern Designers Who Want to Sell & Succeed
Not just another course or membership—SHINE gives you live coaching, expert guidance, a clear path to success, and coaching from a designer who’s actively making money in the industry.
WHO IS THIS FOR and What You Get Inside SHINE:
- SHiNE is for surface pattern designers who have completed programs like Immersion and understand surface pattern design but need more guidance on how to make it a business. You don't have to be an expert yet! We will help you with that!
- SHiNE is NOT for aspiring designers or who have no skill in surface pattern design yet. (See my course coming soon for beginners this year)
What you get in SHiNE:
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Live Coaching with an Industry Expert – Ask me questions, get feedback, and learn directly from a designer who’s successfully selling their work.
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Your Personalized Designer Roadmap – No one-size-fits-all approach! Build a plan tailored to your strengths, goals, and ideal market—with my expert guidance.
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Monthly Business & Marketing Sessions – Learn how to actually sell your designs and grow your business like a pro.
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Monthly Q&A & Accountability Calls – Stay on track with direct support, live check-ins, and accountability from our community.
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Library of Pre-Recorded Art & Business Lessons – Step-by-step tutorials, guest expert trainings, and everything you need to succeed in surface pattern design & business.
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Avoid costly mistakes. Get on the right track faster. Build a profitable design business—with the support you need.

-You want to make money selling your designs but don’t know how to get traction.
-The market feels too crowded—you wonder if there’s still space for you (spoiler: there is room!).
-You’ve been working SO hard, but nothing seems to be working... Yet!
- You’re tired of creating endless content just to get noticed. Let’s simplify and magnify your marketing.
- You’re winging it without a clear strategy. We’ll fix that.
-You want to go full-time with pattern design but can’t see the path forward.
I GET IT. I’ve been exactly where you are, and I’m here to help.
I'm gonna show you how to craft YOUR PERFECT path, and I'll be here to help you navigate on your way!
Inside SHINE, we don’t just teach theory—we teach actionable, practical steps that help you start seeing real success.
- Learn what sells so you can create designs people actually want to buy.
- Find your unique style and stand out in a crowded market.
- Create a strategic marketing plan that attracts your ideal customers.
- Get personal support from someone who’s done it and is STILL making money from her designs.
- The best part? There’s still room for YOU in this industry! Let’s carve out your place together.
- Doing it on your own is already costing you time and money. How much more are you willing to lose?
Hey, There!
I'm Mindy Young, self-taught designer, known for my whimsical floral pattern design style. I began selling my designs on Spoonflower, with absolutely no knowledge about the industry when I started.
Little did I know, in a few short years, that the watercolor designs I created for fabric and wallpaper for my daughter's nursery, would take off and turn into a THRIVING pattern design brand now, Indy Bloom Design™.
Now, I'm running a multi-6-figure design business (Yes, from my art sales), also worked as a former Art director for a large baby brand, and I am now an online educator showing others how to do it too.
I am here to help you craft YOUR blueprint with guidance from mine so you can thrive in YOUR business and build the brand you've dreamed about!
SHINE was created to help YOU SHINE in the DESIGN with design, marketing, and business systems that so many don't know they need to have in place to be successful.
I will help get you there faster than trying to do it on your own! Because I've already done it and can help you avoid a lot of costly mistakes so many are making!
I can't wait to work with you in the program!
xo -Mindy
- Tailored marketing plan to Attract, Nurture, and Sell to YOUR RIGHT CUSTOMERS and MARKET.
- Develop confidence in your signature art style so that you can MAKE art that sells and doesn't look like anyone else's!
- CLARITY & VISION in your business, and where you want to go as a designer.
- Confidence in pitching your work and making long-lasting customer relationships for a sustainable business.
- Social Media Marketing- You won't have to worry about the algorithm. I know you're exhausted.
- The ability to STAND OUT in your design style.
- LASER focus so you accomplish goals.
- Work/Life Balance- Freedom of TIME to spend with those you love and work in your dream job!
- Friends & Support from other designers who have been where you are now to show you the way forward!
- Support from an Industry expert who is still making a full-time living off her designs and continually teaching you new trends and industry shifts to make sure you don't get left behind, answering all your questions, and keeping you informed so you can succeed.
Hear a SHINE member story

Kathryn Marie- Dyes Happy
"Mindy is someone who truly wants to share her beautiful mind with others. I have taken all of her courses and this one is invaluable.
She created not just incredible resources for newbies and industry natives but she has created a beautiful supportive community with Shine.
I have met and witnessed others shine and grow into themselves alongside me and it is really a lovely thing. Mindy takes the time to nurture all of us and there is something for everyone here.
I am not someone who has liked previous surface pattern classes or educators and I even was not a fan of a mastermind I was in. I simply put got nothing out of them and was furious at the money wasted.
With Mindy, I have not blinked once, she is always teaching and talking about things I don't even think about, sharing insights and tidbits that streamline our processes as well.
She has always delivered beyond what is expected."
Specific details about what's included in the SHINE program:
Two Live Zoom Calls Per Month
-1st Monday: Business & Marketing Session (rotating topics)
-3rd Monday: Coaching & Q&A (submit your work for review!)
- Full Access to My Courses – Including:
✔️ Digitizing Artwork for Repeat Patterns
✔️ Spoonflower Success Course (90+ lessons!)
✔️ Bloom Theory – Find Your Signature Style
- Library full of business sessions that will teach you how to attract the right customers, keep them, and get them coming back for more.
-Library of My art classes so you can see how I make art specific to my market and customer.
- Library of pdf helps and resources that go along with the lessons.
🎁 Bonus Content & Community Perks
✨ Guest expert interviews
✨ Monthly giveaways (prizes + 1:1 coaching sessions!)
✨ Book club – Read and discuss business & marketing books
✨ Private SHINE community – Surround yourself with like-minded designers
✨ Accountability – Check in and check off what you're working on.
Member-Only 1:1 Coaching Discount
Want more personalized help? SHINE members get 50% off private coaching calls with me! A $250 savings!


SHiNE Member: Kindra Keitel - of Paper Prairie
"Our Monday live calls are one of the highlights of my week! Mindy’s genuine enthusiasm and care for her students (and her customers) is obvious in these heart-led sessions. I come away from each of our meetings having learned something new, often with a breakthrough and always feeling refreshed.."
Read full testimonial here


Ali Anni Design-
"With the help of Mindy and her program, I have been able to:
-Complete my branding including logo, color palette, and brand voice.
-Understand my ICA and my "why" for my business.
-Continually show up for not just myself but for my audience and customers with a greater understanding of what and how to post on Instagram.
-Complete my set up of my email list and understand the true importance of this in business!
Some of these I have had on my "to-do" list for a year because I just didn't know where to start but with Mindy's guidance I am feeling so much more focused and accomplished!"
Read Full Testimonial Here
Connection and networking with others is a VERY important part of finding success as a surface pattern designer!
SHINE IS A Membership full of friends in the industry.
We have a community of like-minded friends and surface pattern designers with whom you can connect, support, and cheer for each other, on your path as pattern designers!
We all rise as we help each other! There is no room for competition here.
Surround yourself with people who GET what running a business is like! You don't have to do it alone and can get the support you need to SUCCEED.
SIGN ME UPSHINE member:
"The incredible lasting friendships with others in my group I've made this year have been equally as important as anything I've learned. This community is like no other group I've ever been a part of." -Stacie Humpherys
Courses included in SHiNE.

Easy & Fast.
This course will teach you how to digitize your art for pattern design.
Use your handpainted art OR your procreate art and make seamless files EASILY in Photoshop and a touch in Illustrator.
Then I'll show you the places where you can sell the patterns for Print-on-Demand products!
Learn my process to keep your art looking the way you originally designed it!
SPOONFLOWER COURSE
I found my success selling on Spoonflower. I'm giving you access to 90 lessons that show you my exact framework of how I did it!
- How to set up your shop.
- How to market and sell as a Spoonflower seller.
- Bonus Marketing videos with systems to help you get SEEN.
- 42 page Spoonflower Guidebook that is PACKED full of ready to go helps to make marketing easier.


Bloom Theory
Access to 23-course lessons teaching you how to:
- Define your signature style.
- Stand out in the market.
- Consistency in your work.
- Confidence to create.

Also included in Shine!
Watch my art lessons and my art process in our Art video library!
Watch the Mindy way of how I create art!


Stacie Humpherys- Pine and Feather Studio
"Before Shine, I was at a place of uncertainty and had indicators and ideas of my style and the direction I wanted to go, but felt huge amounts of impostor syndrome.
First, I'm no longer an impostor, but fully grounded in my identity as a professional artist. Mindy constantly encouraged me to lean into the work that came from my very soul -- and it ends up being the difference that sets me apart."
Read full testimonial here


Amber Jones- Lily Girl Paper Studio-
" It can be scary to take that leap financially, but for me, it was worth every penny. Mindy is so kind, generous, and inspiring; she truly cares about each of her students and genuinely wants to help you be more successful than you ever thought possible. It wasn't even a question as to whether or not I will be joining this coaching program! I'm 1000% in and hope you will join us."
Read full testimonial here


Kristianne Solano- Deer Fiorella Design
"I felt supported and seen by an industry leader; an experienced designer and a generous teacher; who started from the beginning just like I was. She was completely on her game, transparent, and willing to share her knowledge without fear or judgment toward me.. We spoke like two new friends and have done ever since."
Read full testimonial here
Get your plan in place and learn what it REALLY takes to STAND OUT and make a pattern design company WORK.

Enrollment is now closed for 2025. Get on the list and be notified when it opens again by clicking the button below.

If for some reason you're not 100% happy with SHINE, send us an email and we will process your refund within the first 30 days from the purchase date. Some limitations apply to annual memberships. (See FAQ above)
More SHINE member transformations:


De-Anne Strange-
"I have done lots of other programs but feel there is nothing quite like Mindy’s and would highly recommend. If you are serious about creating the business of your dreams and willing to work for it, this is for you. It was one of the best things I have done for myself and business. "
Read Full Testimonial Here


Mitsty Swartz - Heart prints by Misty
" I committed to the year-long coaching and it was so worth it. Between Mindy’s monthly topics and our group chats, we touched on nearly everything. I have so many more business tools and resources at my fingertips now. I loved this program and our online family we created this past year."
Read Full Testimonial Here
- You are already a designer who has experience.
- You have been doing surface pattern design for 6+ months.
- You're ready to COMMIT to something that will stretch and help you grow as a designer and business owner.
- You are willing to put in the work it takes. Everyone wants success, but it takes ACTION to get there.
- Willing to INVEST in yourself/business to get FASTER and BETTER results than you're already getting doing it on your own.
- You want to make Surface Pattern Design your FULL TIME INCOME.
THIS IS NOT FOR YOU IF.....
You just started or have no experience in surface pattern design! If you are a beginner, I have courses and classes coming soon. Watch for them! Then JOIN US when you're ready to up your business game!
I'm not a beginner, I'm ready to do this!
You've read all about the program! No more foot-dragging! Come join us already and finally start LIVING your designer dreams and feel confident in marketing and selling your designs!